A Brand Cookbook

The brief: Create a kit to help retailers and sales associates learn the various marketing efforts they could utilize
over the next season. The contents: print advertising, videos, in-store promotions and a variety of other materials.
The tricky part: Do it in a way that’s simple and organized yet expresses the playful identity of the brand.

“Let’s make a cookbook,” I said.

It took off from there with a character (Chef Manos), a very wacky photo shoot, aprons and, of course, marketing
recipes to show how easy it is to create “impressive brand arrangements with ingredients at your fingertips.”