Amp the Run

What do you do when you win sponsorship of the Rock ‘n’ Roll Marathon Series?
Tell everyone you know how to get on board—that’s what.

This kit introduced retailers and sales associates to the Brooks 2010 marketing
efforts while reinforcing the connection between running and rock ‘n’ roll.

Designed to look like a box set, the outside features detailed foil stamping
and speckled spot varnishing for texture. When opened, Bruce Springsteen’s
Born to Run plays through an embedded sound chip. Contents found inside the
box include everything from a 7″ album by a fictitious band to sunglasses and more.

The reaction was unanimous. People learned, people got on board and people rocked out.
What more can you ask?

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