Destination: Run Happy

In addition to bringing retailers up to speed with Brooks’ current marketing efforts, this kit needed to introduce
the brand’s latest campaign: a national bus tour with games, characters and product demonstrations.

Destination: Run Happy helped retailers understand how this promotion related to the overall brand dialogue.
With illustrations by Andrew Holder, this kit made it easy for retailers to see and learn how all of the brand’s
promotions fit together in a fun and celebratory way.

The outcome was incredible. Not only were they educational, the kit and its pullout poster built excitement
around the brand and showed how Brooks brings Run Happy to life.

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