Genuine Fact Files, Volume 1

While cutting my teeth in the production department at DDB Seattle, the creative team was granted
the opportunity to take on a highly conceptual project for Microsoft. To my benefit, they needed one
more designer on the team.

The idea? To combat piracy, show Microsoft vendors the perils of selling illegitimate machines and
software. With illustrator Charlie Griak, our team created four books focusing on specific piracy
pitfalls to provide vendors with the tools to fight the good fight against piracy.

In addition to giving me an opportunity to concentrate on more interesting and conceptual work,
the project granted me my first industry awards: Best Awards, best direct campaign over $200k;
The Seattle Show, 2007, Silver in Design.

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