Medicine For Your Feet
Podiatrists, and the pedorthists they recommend, work to solve foot, ankle and knee pain.
Often overlooked, the podiatry community presents a considerable channel for Brooks marketing.
Tasked with creating a print campaign to reinforce Brooks as the go-to shoe for these specialists,
I created imagery and headlines that show a more playful side to a typically dry subject.
Not surprisingly, there’s a considerable lack of conceptual advertising in this category.
Working around a “medicine for your feet” theme, this campaign clearly communicates
Brooks superiority in therapeutic footwear in an unexpected and imaginative way.
