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As Yellowbook suffered declining revenue, my team was asked to develop new products to help consumers find local businesses. Our goal was to shift the UX from “search and find” to “explore and discover” by creating a tablet-specific tool that mixes the dynamic of Pinterest with the data of Google. Due to technical limitations, this product didn’t reach development but was touted as the pivot within the company that led to several applications with a similar user journey.

 

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