Spinster

Every September, fitness magazine and blog editors receive a ton of mail from athletic brands requesting
featured content in their forthcoming holiday issues. It can be a huge endorsement, after all. The trick is
getting your brand to stand out among the competition.

Together with the Brooks PR team and Maloney & Fox, I created a piece sure to convince them to spin
some of our products. Each component was custom-made to mimic the classic Twister game, with a
Brooks twist of course. Veteran Seattle illustrator Matt Cory (of Archie McPhee fame) helped to create
a look and feel that was both classic and contemporary.

Our efforts paid off when editors gave Brooks products so much media attention. That and all the
pictures sent in by those same editors of grown men and women playing a little Spinster at lunch.