Templated websites for small businesses is the largest source of revenue for hibu. To help reach new design-savvy customers, I was tasked with leading the creation of 50 new templates. Achieving this required managing a small army of freelance designers in Bellevue, a product team in London and development team in the Philippines. In the end, we not only created a new suite of templates but also a revolutionary design language that shifted how the company approaches UX.