Yell helps consumers find, contact and review local businesses. As one of the most recognized brands in the UK, a brand and design refresh was a substantial effort on all fronts and my team was tasked with driving the design work. The resulting output included a new logo, brand guidelines, new home pages for desktop, mobile & tablet, and several other intricate pieces. In addition to design, I led presentation to C-level managers and user testing of all aspects of the work.